WCAG 2.2 ADA European Accessibility Act
Make your eCommerce store accessible , and convert more customers.
We audit eCommerce websites to uncover accessibility gaps across real user journeys, then fix them properly, reduce your legal exposure, and ensure they don't come back.
By the numbers
Accessibility by the numbers
Accessibility issues are widespread across eCommerce, not limited to any one brand category. In 2024 alone, lawsuits were filed against brands in beauty, wellness, home goods, food & beverage, toys, and general Direct-to-Consumer (DTC), not just fashion.
Who this is for
Built for eCommerce teams that move fast
Designed for brands that launch products frequently, run campaigns, drops, or seasonal updates, continuously update their storefront, and operate on Shopify or custom builds.
Accessibility issues compound quickly in these environments, especially across product pages, filters, and checkout flows. If your team ships updates regularly, accessibility gaps accumulate faster than they can be caught manually.
Shopify brands: Shopify-powered stores accounted for over 1,000 ADA lawsuits in 2024, the most of any single eCommerce platform. Being on Shopify does not provide compliance protection. (EcomBack 2024 Annual Report)
Typical clients
- Fashion & apparel brands with frequent seasonal drops
- Wellness & supplement DTC brands
- Beauty & skincare eCommerce
- Home goods & lifestyle brands
- Food & beverage DTC
- General Direct-to-Consumer (DTC) brands on Shopify or custom builds
- Brands that have received ADA demand letters
- Brands launching new storefronts or major redesigns
What we find
Common accessibility failures in eCommerce
Compliance context
Accessibility compliance, and what happens without it
ADA-related complaints against eCommerce websites have been increasing year over year. Settlements typically range from $25,000 to $150,000+, with the largest recorded case reaching $5.15 million. Many brands first learn of accessibility issues through a demand letter, before any lawsuit is filed.
Brands that have faced legal action span every eCommerce category: fashion, beauty, wellness, home goods, food and beverage, and general DTC. Companies including Hasbro, KitchenAid, and Sweetgreen have all faced accessibility-related legal action, demonstrating that no vertical is exempt. 4
Addressing accessibility issues proactively is generally more cost-effective than responding to legal action. Our goal is to help your team get ahead of it.
Brands that installed accessibility overlay widgets, such as AccessiBe, thinking they were protected were still sued. In 2024, over 720 lawsuits were filed against sites using these tools. 3
How we work
Full-service accessibility, audit, fix, monitor
Free Accessibility Scan
We identify 3–5 real, high-impact accessibility issues on your site and deliver them within 48 hours. No cost, no commitment.
- 3–5 real, actionable issues
- Delivered within 48 hours
- No cost
Full Accessibility Audit
A complete WCAG 2.2 AA assessment across your real user journeys, combining manual testing with automated scanning. Issues are prioritized by severity and business impact.
- Complete WCAG 2.2 AA assessment
- Manual + automated testing
- Real user journey analysis
- Prioritized by business impact
- Structured remediation report
Remediation
We don't just identify issues, we fix them. Our team implements accessibility fixes directly at the code and design level. We don't hand you a report and leave. We own the remediation.
- Direct implementation in your codebase
- Code and design level fixes
- No temporary overlay solutions
- Full retest after remediation
- Documented changes
Accessibility Retainer
Continuous monitoring and coverage for every launch, drop, and seasonal update. Prevents regression and ensures accessibility is maintained as your site evolves.
- Continuous monitoring
- Coverage for launches & updates
- Prevents regression
- Re-testing after changes
- Monthly reporting
All engagements are scoped based on site complexity, product catalog size, and release cadence.
Our commitment
If we don't find at least 10 issues, the audit is free.
Every paid audit we've conducted has found significantly more than 10 actionable accessibility failures. We're confident enough in that to back it with a guarantee — if we don't find at least 10 real issues, we refund the audit in full.
Request Your Free ScanGet started
Request your free accessibility scan
Share your site URL and we'll identify 3–5 real, high-impact accessibility issues within 48 hours. No cost. No commitment. Just a clear picture of where your site stands.
If you've received a demand letter or are preparing for a product launch, reach out directly and we'll prioritize your request.