Work

Example accessibility audits
and outcomes

A selection of accessibility audits and outcomes across eCommerce brands, spanning fashion, wellness, supplements, home goods, and general DTC.

Fashion eCommerce

Mid-Size Fashion Brand, Shopify

Key issues found

  • 47 missing or incorrect alt text instances across product imagery
  • Keyboard navigation completely broken on product filter sidebar
  • No visible focus indicator on any interactive element
  • Color contrast failures on sale price labels (2.8:1 vs 4.5:1 required)
  • Checkout form fields missing programmatic labels
  • Quick-add to cart buttons have no accessible name

Business impact

Users relying on keyboard or screen reader were unable to complete a purchase. Filter functionality, the primary product discovery mechanism, was inaccessible to assistive technology users. Checkout form issues meant a significant portion of users with visual impairments could not complete transactions.

Multiple WCAG 2.2 AA failures across core commerce journeys created both legal exposure and measurable conversion barriers.

Resolution & outcome

  • Full WCAG 2.2 AA audit across homepage, PLP, PDP, cart, and checkout
  • All 47 alt text instances corrected with descriptive copy
  • Keyboard navigation rebuilt for filter sidebar
  • Focus indicators implemented across all interactive elements
  • Color contrast brought to 4.6:1 across all text
  • Checkout fully labeled and screen reader compatible
  • Ongoing retainer established for launch coverage
Wellness / Supplements

DTC Supplements Brand, Custom Build

Key issues found

  • Subscription flow inaccessible via keyboard, users could not select plan options
  • Product ingredient modals not announced by screen readers
  • Form error messages not programmatically associated with fields
  • Navigation menu not operable via keyboard on mobile breakpoint
  • Missing skip-to-content link causing excessive tab navigation
  • Autoplay video without pause control violated WCAG 2.2 AA

Business impact

The subscription checkout, the brand's highest-LTV conversion path, was completely blocked for keyboard-only users. Screen reader users could not access ingredient information critical to purchase decisions. The mobile navigation failure affected all assistive technology users on mobile devices.

Subscription model brands face elevated risk, recurring billing creates a higher-value target for accessibility complaints, as each purchase cycle represents a repeated barrier.

Resolution & outcome

  • Subscription flow rebuilt for full keyboard operability
  • ARIA roles and live regions added to modals and dynamic content
  • Form error messages programmatically linked to fields
  • Mobile navigation keyboard accessible across all breakpoints
  • Skip navigation link implemented
  • Autoplay video given accessible pause control
  • VoiceOver (iOS/macOS) and NVDA (Windows) tested post-remediation
  • Monthly monitoring retainer established
General DTC eCommerce

Home Goods Brand, Shopify Plus

Key issues found

  • Homepage hero carousel not pausable, violates WCAG 2.2 AA motion requirements
  • Product quick-add buttons have no accessible name
  • Search results page heading structure completely broken
  • Modal overlays trap keyboard focus incorrectly
  • 23 product images with no alt text
  • Color contrast failures on ghost button states

Business impact

Users with vestibular disorders were affected by the uncontrollable autoplay carousel. Screen reader users could not identify or activate quick-add functionality, a core conversion mechanic. Keyboard users were trapped in modal overlays with no escape path, effectively blocking checkout completion.

Modal focus trapping issues are among the most common causes of checkout abandonment for users relying on keyboard navigation.

Resolution & outcome

  • Carousel made pausable with accessible control
  • All quick-add buttons given descriptive accessible names
  • Heading structure corrected across search and category pages
  • Modal focus management corrected, proper trap and release
  • All 23 product images given appropriate alt text
  • Ghost button contrast brought to WCAG 2.2 AA
  • Full retest confirmed compliance across all remediated journeys
  • Retainer established for ongoing launch coverage

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